Mr. Zhao, with over 30 years of legal practice experience, has long provided intellectual property legal services to clients both domestically and internationally, earning his reputation as an experienced lawyer and trademark agent. He has represented domestic clients in obtaining trademark registrations in more than 100 countries worldwide, handling rights protection and related consultations, and has successfully resolved trademark confirmation and disputes for well-known Chinese enterprises overseas. Mr. Zhao is not only proficient in Chinese Trademark Law, Copyright Law, and other intellectual property legal theories and practices, but also well-acquainted with the trademark legal knowledge and practical experience of other countries, having represented many renowned multinational corporations in their trademark legal affairs in China. His professional level and wealth of experience enjoy a high reputation in the industry.
Our Team
NAME: Zhongcheng ZHAO
Managing Partner, Attorney at Law
Languages: Chinese, English
Practice Areas: Trademark registration applications, oppositions, invalidation declarations, trademark raid action, enforcement, intellectual property litigation, intellectual property infringement investigations, trademark licensing, transfers, Customs registration, and trademark protection related to the internet; copyright protection; intellectual property consulting; developing intellectual property strategies, well-known trademark strategies, and global trademark protection strategies for clients.
Education and Experience:
Mr. Zhao obtained his B.A. from Beijing International Studies University. He was trained in a Germany law firm in 1999 and a US law firm in 2003. He worked for CCPIT Patent and Trademark Law Office for 12 years, and joined Unitalen Attorneys at Law as a partner heading the trademark group in 2005. Mr. Zhao now is the managing partner of the law firm of PatMark Attorneys.
Professional Activities: